branding + ux design

Graber Blinds

An overhaul of the Graber Blinds branding and website—including a best-in-industry product visualization tool.

A beach-side home with Graber Cellular Shades, Graber logo overlaid

Graber Blinds

Imagining the possibilites

Role —

  • Branding
  • Art Direction

Graber Blinds is the premier, flagship brand for Springs Window Fashions. In 2018, I managed the overhaul of the brand—refocusing on the qualities that have made Graber a trusted brand for over eight decades.

Bali Wood Blinds in a bright, blue dining room
A mother and toddler enjoy their Graber Solar Shades

Previous logo

New logo

A close-up shot of Graber Pleated Shades
Graber Vinyl Blinds in a stylish room

Project Credits

Creative Direction: Tien Barnett & Laura Sano; Photo Art Direction: Sarah Jackson; Logo Design + Art Direction: Jacob Berchem; Web Design & Development: Real Art

Product Visualization — Production: Tracy Stadele; Design & Development: Christopher Arritt; UX Research: Jacob Berchem