branding + ux design
costco-bali-jacob-berchem.jpg

Costco + Bali Blinds

A user-centered rebuild of the custom window treatments configurator for Costco.

Bali Horizontal Blinds in a bright living room with the Bali and Costco logos overlaid
 
 

Costco + Bali Blinds

Renovating the customer experience

Role —

  • UX/UI Design
  • Research
  • Illustration

As part of the Bali Blinds Costco microsite refresh, I led the effort to streamline and improve our product configuration process. Challenged to develop a more effective tool using the existing software system, my team created a solution that fulfills business needs and greatly improves the experience for our customers.

member.baliblinds.com

 
 

Challenge

Images in the configurator were low quality and confusing for consumers.

Solution

All option images were simplified into clear line-art illustrations that were easier to manage and well-recieved by consumers.

 
 

Challenge

Consumers that entered the configurator often lacked the thorough product knowledge and complicated measurements required to order window treatments.

Solution

Overhauled help text consolidated actionable, clear direction and recommendations behind a single question—in the consumer's voice.