Bali Blinds has been providing quality window coverings to do-it-yourselfers across North America for nearly eight decades. As an industry leader, Bali excels at giving each customer the inspiration and information they need to pick, measure and install beautiful custom blinds and shades. In 2017, the brand identity was optimized for use in digital contexts, an increasingly important part of Bali Blinds’ business model. This ambitious refresh started with the relaunch of baliblinds.com and will soon extend to dozens of retail e-commerce microsites and other marketing channels.
Creative direction by Tien Barnett
UX direction by Poornima Devaraj
UX/UI design and branding by Jacob Berchem
Copywriting by Janelle Greene
Bali Blinds, Springs Window Fashions
2016 American Inhouse Design Awards, GDUSA