Bali Blinds has been providing quality window coverings to do-it-yourself customers across North America for nearly eight decades. As an industry leader, Bali excels at giving consumers the inspiration and information they need to measure, purchase, and install beautiful custom blinds and shades. In 2017, I led the effort to adapt and refine established brand standards for use in digital contexts, an increasingly important part of Bali Blinds’ business model. This ambitious project started with the re-launch of the website baliblinds.com and will soon extend to other retail microsites and digital channels.
Creative direction by Tien Barnett
UX direction by Poornima Devaraj
UX/UI design and branding by Jacob Berchem
Copywriting by Janelle Greene
Bali Blinds, Springs Window Fashions
2016 American Inhouse Design Awards, GDUSA