As part of the Bali Blinds brand refresh, I laid the ground work for the redesigned email marketing program. Working closely with copywriting and marketing teams to concept, create, and launch the campaign, we increased our subscriber base by 900% and achieved open and click-through rates nearly double the manufacturing industry average. Fun and functional, these emails have exceeded performance expectations, increasing sales and creating deeper relationships with the brand.
Creative direction by Tien Barnett
Design and development by Jacob Berchem
Copywriting by Jennifer Braico and Sheryl Davis-Troller
Bali Blinds, Springs Window Fashions